About
With 18 years of experience spanning advertising, environmental sustainability, tech startups, and non-profits, the journey has been anything but linear — and that's the point. Each chapter has deepened a commitment to human-centered design and strategic thinking.
The approach to problem-solving and design is rooted in humility and curiosity. Camaraderie and collaboration are highly valued — the best work happens amidst a team. Bringing playfulness and humor to challenges is just as important as bringing rigor.
01 — Background
Great design lives at the intersection of product strategy and business objectives. Cross-functional leadership experience makes that connection natural — having worked across advertising, sustainability, SaaS, fintech, IoT, and non-profit sectors means bringing a genuinely wide lens to every problem.
The thread across every role has been the same: listen carefully, understand deeply, design with intention, and build trust with the people doing the work. Whether leading a design system overhaul or designing a chatbot flow in a matter of hours, the approach doesn't change.
02 — Values
Every project starts with listening. Understanding the problem deeply before jumping to solutions leads to stronger, more thoughtful outcomes.
The best work happens when diverse perspectives come together. Building trust and camaraderie within teams is essential to great design.
Humor and creativity paired with disciplined thinking. Approaching challenges with lightness while maintaining high standards.
Design that serves both users and the business. Connecting product strategy to objectives through cross-functional leadership.
Always open to connecting with teams and people who care about thoughtful, impactful design.