A food prescription platform facing rapid national scale
Fresh Connect was a 3-year-old, HIPAA-compliant, tech-enabled food prescription program empowering patients with the money and flexibility to buy the foods they need to be healthy. Its web app platform allowed healthcare partners and providers to enroll cardholders, manage financials, and provide cardholder success to patients.
A planned nation-wide expansion — including new retailers and an estimated quadrupling of cardholders in a single year — created an urgent need for expanded, automated reporting tools. Much of the reporting was being done ad hoc, by hand.
The existing dashboard had become inaccurate due to lagging data updates. It had to be pulled down entirely and revamped before the expansion could proceed.
Three core problems needed solving:
Running cardholder engagement reports was the top user task, but was buried under many clicks — and multiple report types existed that users rarely found useful.
Users were forced to sort and filter data manually in Excel to fully run reports, adding friction and error risk.
No high-level dashboard existed to proactively answer key program health questions — users had to hunt for answers.
